Keynote – The Customer Experience of AI with Susan Etlinger
The Customer Experience of AI: Five Principles to Foster Engagement, Innovation and Trust.
In the next five years, AI will be ubiquitous. This talk explores how AI fundamentally changes the relationship between business and consumers, lays out a set of operating principles to address these changes, and includes insight on how to design ethical and customer-centric experiences in the age of AI.
Attendees will learn:
- Why and how AI changes the relationship between people and organizations
- The biggest risks—and opportunities—for organizations in the age of AI
- Recommendations and best practices for designing innovating, engaging and trustworthy products, services and brand experiences in the age of AI.
Cambridge Analytica and the high cost of trust Dr. Parry Aftab & Ms. Mei Lin Fung
Cambridge Analytica, ostensibly a voter-profiling company, accessed data about 50 million Facebook users. We need to talk about “increased” role of ethics, values and company culture in ensuring that data does not get abused and invaded to serve wrong interests as the world becomes more and more digital and technologies like AI are on the rise.
How Leaders Set Culture: Four Principles to Make Ethical Culture Real with Dean Rich Lyons
All great firms are intentional about culture. They think deeply about the content and deeply about execution. This session will present some tools for forging valuable cultures, including those where what it means to take the high road are explicit.
Attendees will learn:
- Rules for converging on the right culture content
- Rules for being disciplined about execution
- Levers for making it all work.
Ethics in Innovation: a Modus Operandi with Louis Gagnon
Innovation is all-encompassing. Beyond product cost, functionality, quality and longevity, it affects pricing, margin, distribution, service levels, guarantees, regulatory compliance, etc. Innovation is made of a series of trade-offs that are always meant to be favorable to shareholders… not necessarily to all stakeholders. In that sense, innovation is deeply ethical and it involves every business function: engineering, production, marketing, sales, finance, legal, etc. Every day, at every level of an organization, ethical decisions are made and applied – or not.
In that context, how does an innovation CEO ensure that his/her organization makes the right trade-offs? How does one create an ethics-driven culture? How does one build an ethical legacy? How does one leverage such a legacy to attract and retain best talent? The CEO must simply create a set of meaningful, deep, mobilizing values that become a collective daily practice – not mere printed material and coffee mugs. Louis Gagnon calls it a “Modus Operandi”. From his talk, attendees will learn:
- How the typical Corporate Values Model may have hit its limit.
- How “Input” as opposed to “Output” values are better at driving collective behavior.
- His personal experience implementing such model as the CEO of a Brain Technology Company.
- Why he has come to think that Compassion, Passion and Dispassion represent the best possible Input Values that an organization can adopt.
Winning with AI with Dr. Elizabeth Xu
Dr. Elizabeth Xu will introduce the brief history of AI, also share her vision about the combination of AI, IOT, blockchain technology, their application in a few key industries, such as
- Finacial industry
- Sales and marketing
- food safety
These technologies have already changed our lives and will completely transform our life, work, and career in the future. She will also advise you how to go through the career transformation and become the leader in the industry.